You’re all busy people, so let’s start with the short answer.
The Friday Club London was set up to help boost the success rates of the UK’s best start-ups by getting them better access to marketing expertise and senior corporate networks.
But let’s back up a bit. What’s written so far might lead you to believe that start-ups get all the great advice and offer little back. That’s not how we see it. And the bringing together of these groups wouldn’t work if we did.
The marketing industry and the brands they support have seen an overwhelming change in recent years due to the impact of technology and only those who open themselves up to change with it will benefit. In this context, working with those driving the adoption of the emerging technologies, the foot soldiers of innovation i.e. the start-ups, feels like a smart move.
We believe it’s one of the key levers that allows innovation to bubble up to the surface quicker, to the benefit of us all.
The challenge, however, is time. We’re all short of it. And trying to find the right people to collaborate with takes a lot of it
And this is where the Friday Club London intends to help.
We see hundreds of start-ups every year, the good, the bad, the ugly. And this means we can sift through to find the highest quality young businesses to meet.
How valuable is that meeting is for both parties?
Well, that’s up to them!
We like to think that what makes a FCL event special is the talent & experience of our members, both our mentors and the entrepreneurs. It’s why we spend so much time hunting down the country’s most talented to join us. If you back yourself and your talents then please read on about how you can get involved.
I am interested in getting involved as a…
Here’s what some lovely people said when we stood over them looking scary…
The Friday Club plays a critical role in understanding and curating an ecosystem which allows start-ups to proliferate adland, to the benefit of agencies and our clients. The future of our industry depends on striking this balance.
MD, Digital, Edelman
Hanging out with founders and other marketers, while digging into some nascent businesses on a Friday morning – what’s not to like? The Club is a smart idea run by smart people.
MD, Digital, Edelman