According to Big Data For Humans, using automation to sift through data is becoming more important because of the sheer amount of data needed to create a single customer view.
The data will be used to enhance campaigns across the brand’s 2000 stores, using computer science to use the right customer insights and create more effective advertising.
According to Big Data For Humans, using automation to sift through data is becoming more important because of the sheer amount of data needed to create a single customer view.