As friends, they’d often meet up after work and rant about how the energy market was broken. The Big Six were ripping everyone off and somehow getting away with it, they agreed, and had poor customer service to boot.
They decided to do something about it and set up Bulb. The concept was simple. An energy company (renewable, no less) with one tariff, no sneaky teaser rates, no exit fees. And they would be able to charge less because they’d run it as online only with fewer staff.